The ABM Journey - Kelly McDermott, Caregility CMO on how to transition to full-scale ABM
Episode Description
Caregility is a highly successful telehealth firm. In this episode, Kelly McDermott shares their journey to embracing Account-based marketing fully. This is a masterclass on how to move systematically from experimentation to doing ABM at scale.
Kelly explains why technology is only a small part of successful ABM. It's all about the people.
Kelly shares:
- How Caregility has adapted to boom and slow-down in virtual care
- Why they took the decision to move to ABM
- How they focus on fewer than 400 accounts
- How they got started with ABM
- How they selected an ABM platfom
- How they are organized around an ABM model
- How they have evolved their ABM model
- What the results have been
You can view the episode here https://youtu.be/RXWiT5aUodE
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