The ABM Journey - Kelly McDermott, Caregility CMO on how to transition to full-scale ABM

Caregility is a highly successful telehealth firm. In this episode, Kelly McDermott shares their journey to embracing Account-based marketing fully.   This is a masterclass on how to move systematically from experimentation to doing ABM at scale. 

Kelly explains why technology is only a small part of successful ABM. It's all about the people.

Kelly shares:

• How Caregility has adapted to boom and slow-down in virtual care
• Why they took the decision to move to ABM
• How they focus on fewer than 400 accounts
• How they got started with ABM
• How they selected an ABM platfom
• How they are organized around an ABM model
• How they have evolved their ABM model
• What the results have been

You can view the episode here https://youtu.be/RXWiT5aUodE