Shifting Your Sales and Marketing Mindset by Embracing ABM

Ben Person, CEO of Tenon, and Kelly McDermott, CMO of Caregility, discuss how Account-Based Marketing (ABM) can be a game-changer in aligning sales and marketing efforts, personalizing outreach, and ultimately shortening sales cycles and driving revenue growth.

Hear real-world examples, practical advice, and actionable tips for implementing a successful ABM to drive complex B2B sales in the healthcare technology sector.

This episode is one of our sessions from the Healthtech Marketing Summit. Find more content from the summit here.

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