Scaling Up Marketing For a VC-backed Healthtech Firm - Lizzy Felciano and Elizabeth Fennell from H1
Episode Description
Lizzy Felciano and Elizabeth Fennell from H1 join Adam Turinas to talk about how they are building a new complex healthtech brand. H1 is an exciting new business funded by a successful healthtech entrepreneur. Lizzy is the SVP of marketing and Elizabeth is the Director of Integrated Marketing.
In this episode, you will learn:
- How to approach scaling up marketing for a VC-backed company
- How to use ABM
- How to communicate a single message that has different value to different audiences
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