Scaling Up Marketing For a VC-backed Healthtech Firm - Lizzy Felciano and Elizabeth Fennell from H1

Lizzy Felciano and Elizabeth Fennell from H1 join Adam Turinas to talk about how they are building a new complex healthtech brand. H1 is an exciting new business funded by a successful healthtech entrepreneur. Lizzy is the SVP of marketing and Elizabeth is the Director of Integrated Marketing.

In this episode, you will learn:

- How to approach scaling up marketing for a VC-backed company

- How to use ABM

- How to communicate a single message that has different value to different audiences