Getting Patient-Centric: Advice for Healthtech Marketers

At the end of the day, everything we do in healthcare is about how it impacts patients.

As healthcare technology marketers, it is easy to lose sight of that, as we are all so focused on targeting the buyers in healthcare organizations. 

This episode will inspire you to get more patient-centric and provide some very helpful advice on how to raise your patient-centric game.

Host Adam Turinas is joined by Adam Cherrington from KLAS Research and Lea Chatham from Health Launchpad. The discussion centers around patient centricity in healthcare technology, exploring its definitions, importance, and best practices. 

Adam Cherrington provides insights from KLAS's extensive research and recent patient engagement summit, while Lea Chatham shares practical experiences from her marketing career, emphasizing how marketers can effectively integrate patient feedback into product development and communications. 

Listen in to learn how to enhance patient experience, demonstrate ROI, and manage organizational change effectively.

Key Topics Covered:

• “Introductions and Backgrounds (00:00:00)”
• “Defining Patient Centricity (00:05:00)”
• “Why Patient Centricity Matters for B2B Tech Vendors (00:07:00)”
• “Real-world Examples and Challenges (00:12:00)”
• “Key insights from KLAS's patient engagement summit (00:15:00)”
• “Best Practices and Strategic Recommendations (00:23:00)”
• “AI and Future Technologies (00:34:00)”
• “Final Thoughts and Recommendations (00:40:00)” 

Interested in learning more about patient-centric thinking for your marketing activities? Explore this topic in greater depth in our detailed blog post.

Connect with me: https://www.linkedin.com/in/adamturinas/

Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

And here are some of the resources mentioned in the episode:

Ambient AI medical scribes:

• DeepScribe
• Abridge
• Nuance Communication

Cardiovascular health app: ALYKA Health

AI-Powered digital patient experience: Vital

Patient engagement platform: Upfront Healthcare

Patient communications and engagement platform: Solutionreach