Creating a new singular brand to bring a new mission to life - Ryan Grable, Chief Marketing Officer, PerfectServe

Ryan Grable heads up marketing for the awesome PerfectServe, a leader in the clinical communications space.

Ryan has a ton of experience in technology marketing and has been leading PerfectServe's marketing team for the last year.

In this podcast you will learn:

- Ryan and team's mission to help healthcare organizations understand how they can help them help their patients

- How PerfectServe has integrated three acquisitions and developed a brand strategy across the new entities

- How they created a new singular brand and brought this to life under the banner of PerfectServe Unite by taking a customer-first approach

- What the benefit of this is to customers, partners, and their expanded team

- How this in part of uniting all their staff around a single vision and how this translates into delivering a consistent customer experience

- What's the same and different about healthtech marketing versus other categories -

How to apply B2C marketing concepts in a healthcare B2B, serving customers where they are