70% YOY Growth Through the 4-Corner Inbound Marketing Model

In this episode, Healthtech Marketing Show host Adam Turinas shares the 4-Corner inbound marketing framework that has rapidly grown his agency healthlaunchpad. 

He tells the story about why he so passionate about this, how a lifetime sailing taught him about inbound marketing and how they are perfecting the model called 4-Corner Inbound Marketing.

These four essential components include:

Content: Publishing educational blogs, videos, and podcasts helps establish authority and attract strangers from search. This is the cornerstone for scaling inbound.

SEO: Optimizing content for target keywords drives qualified organic traffic and conversions over time. 

Social: Amplifying content socially, largely via LinkedIn, accelerates reach and familiarity.

Partnerships & Referrals: Extending messaging through collaborations and word-of-mouth taps new audiences.

This holistic model has helped Adam generate 50% of new business straight from inbound demand. The remainder originates from referrals likely exposed to their content before. 

Proof it works? 70% annual growth and continued expansion fueled primarily through inbound and owned channels. 

Adam provides tactical advice for adopting this model, like starting slowly and focusing on delivering audience value. Nurturing inbound interest across multiple channels can have a profound impact over time.

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