The Surprising Science of Creativity (with Dr. George Newman)

We often think creativity comes from sudden flashes of genius within us. But what if ideas actually exist in the world around us — waiting to be discovered and shaped by anyone paying attention?

Creativity expert Dr. George Newman, author of How Great Ideas Happen, explains how anyone can become a creativity "archaeologist," uncovering innovative ideas while avoiding common myths about creativity that keep us stuck.

See omnystudio.com/listener for privacy information.