Navigating the Longevity Economy: An AgeTech Masterclass with Mary Furlong

The heart of AgeTech, according to Mary Furlong: “Baby Boomers want a vision of the future, not a memory of the past.”

In this week’s StartUp Health NOW podcast episode, we dive into the booming longevity market with Mary Furlong, a legendary figure in AgeTech (senior innovation). In this excerpt from a Masterclass held for members of the StartUp Health community, Furlong shares her practical wisdom gained from more than 30 years in the industry, raising over $300 million for senior-focused businesses.

In this action-packed Masterclass, you’ll learn:

• Creative, holistic, and practical go-to-market strategies for the longevity market.

• How to identify real senior needs – sometimes it starts with a simple happy hour!

• Proven tips for building socially conscious businesses that serve this rapidly growing population.

Mary Furlong is a leading authority on the longevity market. As the President and CEO of Mary Furlong & Associates (MFA), she’s a champion for companies creating products and services that empower older adults. She was named one of the top 100 women in Silicon Valley and received the first-ever lifetime achievement award from Aging 2.0.

Don’t miss this opportunity to learn from the best! This is an actionable and inspiring masterclass excerpt – take notes and get ready to take your longevity business to the next level.

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