Work Smarter, Not Harder: BD & Operations

Lauren Stockwell sits down with Jennifer Larkin, VP of Business Development at M3 Wake Research, to break down what a modern site BD function actually looks like day to day. Jennifer walks through how data intelligence and AI platforms have reshaped feasibility and pipeline management, why relationships alone aren't predictive of future business, and the tiering framework she used to re-rank client accounts based on pipeline fit rather than tenure.

The conversation also covers what turns a sponsor-site relationship from transactional to genuinely partnered, why sites should be willing to say no, and the specific metrics, from proposal-to-award conversion to time from award to first patient screened, that reveal whether a BD strategy is actually working.