Beyond Recruitment: Building Real Community Trust

How can clinical research move beyond one-time community outreach to build lasting relationships that advance health equity? Kristin Tolbert of Jumo Health shares how grassroots partnerships and sustained engagement are reshaping patient participation in trials. Drawing from the recent Health Equity Congress, she discusses why this work is more urgent than ever, offering practical strategies to build trust, measure impact, and ensure community voices are meaningfully included in clinical trials.