EP221: How to Get Dr. Google to Actually Help Clinicians and Their Patients, With Chris Cullmann of Guidemark Health

"Dr. Google" has a bad rap in some health care circles. If you doubt my words, go on Instagram and do a search for "Doing battle with Dr. Google." But let me give you a tip: Pretending Dr. Google doesn't exist or telling patients to quit it with the internet—these are tactics that are always followed by #doomed. The best way to help your health care brand, organization, and clinicians and patients is to ensure that patients can find credible, accurate content on the internet, which they will be searching whether you like it or not. Another way to help your health care brand, organization, and clinicians and patients is to help patients and their families better process and use the information that they do find on the internet. Today I speak with Chris Cullmann, head of innovation and engagement at Guidemark Health. Chris offers up some key insights and practical advice to help you help patients and clinicians. Chris also curates a great Twitter and LinkedIn feed. You can learn more at guidemarkhealth.com, or find Chris on Twitter at @cullmann and LinkedIn at Cullmann. Chris Cullmann is the head of innovation and engagement at Guidemark Health, a leading marketing agency. Chris is a veteran in digital marketing with more than 2 decades of experience. Health care has been a focus of his career, technology a passion, and strategy a craft. A career in professional communication has allowed Chris to explore emerging platforms, channels, and data to create industry-leading customer experiences. Chris is actively involved in the health care innovation space and is an evangelist for the adoption of digital in health care.