Shifting Healthcare Marketing From One-Time Patient Acquisition to Lifelong Loyalty

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Episode Overview:

Too many healthcare organizations spend heavily to win a patient once, then watch the relationship fade after a single visit. The real opportunity is turning those moments into continuous, trusted experiences that improve outcomes and lifetime value.

Our next guest, Jordan Buning, is tackling this challenge as President of ddm marketing + communications.

Over 28 years in marketing, Jordan began as a paid intern and now leads an agency built for highly complex, highly regulated industries.

Driven by a belief in simplifying care for patients, he shares how proactive, personalized communication, smart marketing automation, and unexpected partnerships are reshaping healthcare engagement.

Join us to discover how to cut through complexity, build lasting loyalty, and make the patient experience feel truly human. Let's go!

Episode Highlights:

• Marketing must reduce the distance between what healthcare knows and the world-class care experience patients actually receive.
• Jordan started as a paid college intern and rose to president of ddm, cutting his teeth in healthcare.
• Aspirational messaging is not enough anymore. Healthcare marketing must be performance driven, actionable, and give people useful information for decisions.
• Retention is the overlooked opportunity. Using health record data responsibly can create lifelong patient relationships while honoring privacy.
• Partnerships between startups, legacy systems, and insurers can lower costs for complex patients and change the healthcare ecosystem.

About our Guest:

Jordan Buning is President of ddm marketing + communications, a leading marketing agency for highly complex and highly regulated industries. Throughout Jordan's 28 years in marketing, he has served clients among a diverse range of industries, including healthcare, financial services and global manufacturing as well as public transportation, higher education, recreational products.

Links Supporting This Episode:

• ddm marketing + communications website: CLICK HERE
• Jordan Buning LinkedIn page: CLICK HERE
• ddm marketing + communications LinkedIn page: CLICK HERE
• Mike Biselli LinkedIn page: CLICK HERE
• Mike Biselli Twitter page: CLICK HERE
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