Being Your Own CEO

On this episode of Newly Erupted, host Dr. Joel Berg is joined by Dr. Lisa Bienstock for a valuable conversation about the business of dentistry. Dr. Bienstock discusses her experience as a partner, an employee, and now a practice owner, emphasizing how each role shaped her career while also working for her and her life stage at the time – ultimately cementing her mantra that you need to be the CEO of your own destiny.

She also shares the ways she “extends her reach” via multiple practices, mentoring future practitioners, and philanthropy allowing her to not only support and help more children who need care.

Guest Bio:

Dr. Lisa Bienstock is a Board-Certified Pediatric Dentist, a Fellow of the American Academy of Pediatric Dentistry, and served as Vice President of the Arizona State Board of Dental Examiners for 6 years and as a member of BODEX for 9 years total. She is the Associate Director of NYU Langone’s Advanced Education in Pediatric Dentistry program in Phoenix and the proud owner of five thriving private practices dedicated to creating positive, prevention-focused dental experiences for children.

A graduate of Columbia University/NewYork-Presbyterian Medical Center’s prestigious Pediatric Dentistry residency program, Dr. Bienstock has held hospital privileges at Phoenix Children’s Hospital since 2013. Beyond the clinic, she is a passionate educator, national speaker, and philanthropist, with a growing presence on social media where she shares oral health tips (and plenty of real-life parenting humor) on platforms like TikTok and IG. Most recently, she did a commercial for Sensodyne Pronamel Toothpaste.

But Dr. Bienstock’s proudest title? Mom. She and her husband—her biggest supporter and partner in all things—are raising three amazing kids: a curious toddler, a spirited grade-schooler, and a wise-beyond-his-years teen. Life at home is joyful chaos, filled with family dance parties, sticky fingers, and endless laughter.

When she’s not practicing dentistry or mentoring the next generation of pediatric specialists, Dr. Bienstock recharges by traveling, listening to audiobooks while running on her treadmill, and treating herself to the ultimate indulgence: a Dairy Queen Blizzard with Oreos and cookie dough. (Trust her—it’s the perfect combo.)

Dr. Bienstock brings heart, humor, and a whole lot of hustle to everything she does—and she’s on a mission to help children thrive through comprehensive, compassionate, and innovative care.

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