Scaling a taboo-breaking business with Origin's CEO Carine Carmy

In this episode of Second Opinion, Christina Farr is joined by Carine Carmy, CEO of Origin to discuss the overlooked aspects of women's healthcare, a case for a physical clinic, and funding stigmatized fields within the complex healthcare landscape. Carine shares valuable insights on scaling the business, the importance of evidence-based care, and the future of pelvic health, including the potential impact of AI and digital health.

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SPONSORS:

👩‍⚕️ Hot flashes, insomnia, brain fog? You don't have to accept these as just another part of aging. Midi Health is the virtual care clinic for women navigating midlife hormonal transition, offering FDA-approved medications, supplements and lifestyle coaching - all covered by insurance. Visit https://www.joinmidi.com/ to book your virtual visit today.

🩺 AWELL. Transform your healthcare operations with Awell! Say goodbye to manual work and Excel hell. Awell's CareOps orchestration platform helps design, implement, and improve care flows in days. Trusted by Astrana Health, Commons Clinic, and Better Health, Awell automates processes for faster care model improvements in 2 days or less. Visit awellhealth.com and mention Second Opinion for a free bootcamp.

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LINKS:

Subscribe to Second Opinion Newsletter: https://secondopinion.media/ 

Origin: https://www.theoriginway.com/ 

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FOLLOW:

https://www.linkedin.com/in/carinecarmy/ 

https://www.linkedin.com/in/christinafarr/

https://www.linkedin.com/in/lubagreenwood/

https://www.linkedin.com/in/ashzenooz/

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TIMESTAMPS:

(00:00) Intro

(01:43) The origin story of Origin

(03:31) Challenges in women's health

(04:02) Understanding pelvic floor therapy

(05:10) Pain and gaslighting in healthcare

(07:39) Building a business in women's health

(10:16) Navigating health plan coverage

(13:51) Sponsor: Awell

(15:02) Scaling and fundraising challenges

(17:42) Clinic setup and expansion

(25:36) The importance of evidence-based care

(29:05) Wrap