The Business of Medical Content Creation (with Dr. Fran Heydanek)

This week I'm sitting down with Dr. Fran Heydanek, OBGYN, mom, and one of the biggest medical content creators out there fighting misinformation. We start with the wildly common experience of getting scammed by fake podcast invites (yes, it's happened to both of us), then get into her actual path to medicine: integrated arts classes, a rejected dentistry detour, a brief love affair with pathology, and a med school that apparently banned water in the lecture halls.

From there we go deep on the business of being a doctor who also makes social media content: how she films, edits, and posts everything herself, how she decides which brand deals are worth it (spoiler: no liver detoxes), how she balances a full clinical schedule with content creation, and more.

Takeaways:

• Podcast scam emails targeting content creators are common; both Will and Dr. Fran have nearly fallen for fake booking requests.
• While Dr. Fran shoots, edits, and posts nearly all of her own content herself, it can be challenging to balance with a full clinical schedule.
• She still works as a full-time OBGYN and has no plans to leave clinical practice, even as her content career has grown, not only because she loves her job but also because it is important for credibility.
• Not all brand deals should be accepted. Dr. Fran turns down brand deals for products she wouldn't personally use, and I agree that most offers aren't worth the credibility hit.
• Dr. Fran's early career included a fashion blog that helped fund her wedding and car payments before medical school and before she started posting medical content.

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Want more Dr. Fran Heydanek?

@pagingdrfran - Instagram, TikTok, Facebook, YouTube

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