OB-GYN Influencer: How Doctors Can Find Their Social Media Voice and Fight Wellness Misinformation w/ Dr. Fran

Physicians are making more correcting medical misinformation online than delivering babies.

In this episode of How I Doctor, Offcall co-founder Dr. Graham Walker sits down with Dr. Fran Haydanek, better known to millions as Paging Dr. Fran, for an unfiltered conversation about medicine in the algorithm era.

Fran is a board-certified OB-GYN, residency faculty member, hospital medical director and a physician creator with more than one million followers across TikTok and Instagram. What began as a simple video correcting breastfeeding misinformation during maternity leave has evolved into a full-scale media operation. One that now generates more income than her clinical practice.

But this episode isn’t about clicks. It’s about trust.

Together, Graham and Fran examine why patients increasingly turn to influencers instead of physicians and why the medical system itself helped create that vacuum. Fran argues that physicians don’t just compete in this digital ecosystem and that they have an obligation to show up in it.

This episode isn’t a defense of influencer culture.

It’s a reckoning with where patients actually learn about their health and whether physicians are willing to meet them there.

What You’ll Learn

1. Why patients are turning to TikTok for medical advice and how 15-minute visits contribute to the problem
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3. What it means for medicine when a practicing OB-GYN earns more correcting misinformation than delivering babies
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5. How religion and politics uniquely fuel misinformation in women’s health
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7. Practical ways any physician can participate in the digital information ecosystem
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Resources & Where to Find Dr. Fran

Website: https://www.pagingdrfran.com/

TikTok: https://www.tiktok.com/@pagingdrfran

Instagram: https://www.instagram.com/pagingdrfran