Season 1 • Episode 102

Most Patients Have Never Heard of Direct Primary Care. A Doctor on The Traitors Is Changing That with Dr. Jay Vinnedge

How I Doctor with Dr. Graham WalkerNov 5 · 34 min

Episode Description

Most patients have never heard of direct primary care. One family physician is introducing it to them from a downtown Oklahoma City clinic and now from NBC's The Traitors: New Blood.

In this episode of How I Doctor, Offcall co-founder Dr. Graham Walker sits down with Dr. Jay Vinnedge, a family physician and former Air Force flight medic who opened The Little DPC in 2023 with his wife Danielle, a PA. The two talk about how Jay filled his panel by speaking candidly on social media about what's broken in healthcare, why he caps new patients so same-day access stays real, and what changes when a practice has no billing department and no volume treadmill. Jay also gets specific about the math: a small rented office, an affordable EMR, and a breakeven point he puts at around 20 patients.

From there the conversation turns to The Traitors. Jay explains why he applied, how reading what patients leave unsaid carried over to reading other players, and what the show gave him that he didn't expect. It closes with Jay's message for employed physicians weighing a leap, and a look at whether direct specialty care could follow where DPC has led.

What You'll Learn

Why Jay built his audience on social media and why patients arrive feeling like they already know him
How removing insurance from the visit eliminates billers, coders, and the pressure to see more patients
What Jay's breakeven math looks like for a small DPC
Why Jay limits new patients to one a day and is hiring a second physician
How reading what patients leave unsaid shaped Jay's approach to The Traitors
Why Jay tells physicians weighing a leap that their MD or DO is a safety net, and why he believes most don't see the revenue they generate

Where to Find Jay and Offcall

Find Jay's practice: thelittledpc.com

Follow The Little DPC on social media: @thelittledpc

Follow Jay's personal account: @wellroundedphysician

Watch The Traitors: New Blood on NBC on Thursday nights, streaming the next day on Peacock

🩺 Offcall is more than a platform — it’s a community. Join today!

📝 For a full transcript of this episode click HERE

🎧 Subscribe to receive new How I Doctor episodes directly in your feed here: https://episodes.fm/1767429315

👨‍⚕️Follow Dr. Graham Walker on

LinkedIn https://www.linkedin.com/in/graham-walker-md/

IG https://www.instagram.com/ubergraham/

Bluesky https://bsky.app/profile/drgrahamwalker.com