Mary Jo Barthmaier Spills the Tea on Personalized Medicare Advantage Insights

On this episode of HITea, Grace Vinton talks with Mary Jo Barthmaier, President of Insightin Health, about how the time has come for Medicare Advantage plans to take a page out of retailers’ playbooks and deliver highly personalized experiences for their members. She touches on the series of drivers currently converging that will make member engagement a crucial factor in determining the long-term success of health plans – the most important one being the transformative impact that connecting disparate data can have in generating actionable insights that drive member behavior.