From Friction to Flow: Modernizing the Specialty Pharmacy Journey

In this episode of Healthcare On Air by Verizon, host Robin Goldsmith sits down with Sarah Marche, Senior Vice President of Pharmacy Services at Highmark, and Joe Cardosi, Founder and CEO of Free Market Health, to explore how innovation is transforming the specialty pharmacy landscape. From reducing medication abandonment and accelerating time-to-therapy to improving affordability and patient access, the conversation highlights how technology and data are helping connect patients to the right medications, pharmacies, and care pathways faster than ever before. Together, they discuss the evolution of specialty pharmacy, the challenges of a fragmented ecosystem, and how payer-provider collaboration is creating a more seamless experience for patients navigating complex treatments.