The Grand Roundup: Wildflower Health CEO Leah Sparks on the $100B maternal health gap, the Every Mother acquisition, and D2C's next frontier

This week's Grand Roundup is a replay of last week's Health Tech Nerds company presentation: Kevin sits down with Leah Sparks, CEO and founder of Wildflower Health, for a look into the maternal health and women's health market.

Leah walks through Wildflower's model — a digital and AI-enabled wraparound care layer that fills the gaps between OB visits for pregnant and postpartum patients, working across payers, providers, and now, following its recent acquisition of Every Mother, direct-to-consumer. She shares two case studies (a retained-placenta catch and a self-harm intervention routed through 988) and the metrics behind the business.

The conversation turns to the upcoming unbundling of the global prenatal fee and what it means for cost variation, employer spend, and value-based care. Kevin and Leah also get into the Medicaid-versus-commercial "it can't scale" myth, the case for D2C in maternity care, and where the postpartum journey (and Wildflower's involvement in it) actually ends.

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