The case for investing in maternity care and the driving forces behind SimpliFed's $10.8M Series A | Andrea Ippolito (SimpliFed)

Andrea Ippolito joins Health Tech NErds to discuss SimpliFed’s $10.8M Series A and how the company is expanding from virtual breastfeeding and baby-feeding support into a broader virtual OB model. 

She explains SimpliFed’s insurance-covered care model across commercial, Medicaid, and TRICARE; its go-to-market strategy through health plans plus provider enrollment and integrations with OB/GYN workflows via an AI-enabled, interoperable maternal health operating system and native EMR. 

The conversation covers the “unbundling” of global maternity payments back toward fee-for-service, the trade-offs across access, quality, and cost, and why investing more in prenatal and postpartum care can reduce costly interventions. Ito outlines SimpliFed’s care team (IBCLCs, some NPs), studies on outcomes and cost reduction, and growth plans to support 5% of US births by 2026.

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