How Oshi builds trust, drives adoption, and improves outcomes with their virtual GI care model | Sam Holliday

Kevin interviews Sam, Co-Founder and CEO of Oshi Health, about the GI market and the Peterson Health Technology Institute report, which found clear savings for GI solutions focused on IBS and IBD. 

Sam explains the difference between wraparound programs and clinician-led models that can diagnose and prescribe, noting GI access shortages and that many counties lack gastroenterologists. He describes Oshi’s virtual, nurse-practitioner-led care team—overseen by GI physicians and supported by dietitians, gut-brain specialists, and care coordinators—and how Oshi coordinates colonoscopy and other in-person procedures through referrals and partnerships. 

They discuss contracting lessons in commercial value-based arrangements, immediate cost savings from avoiding repeat workups and treat-and-release ER visits, strategies to build patient trust via testimonials and direct-to-consumer awareness, and plans to deepen local GI integration and use AI to improve efficiency and outcomes.

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