Ep01: How to Build Trust with Long-Form Health Content

Why does health communication fail to change minds, even when the science is solid? Dr. Aaron Carroll, President and CEO of AcademyHealth, tackles the widespread breakdown in trust between medical experts and the public. Drawing from pandemic messaging failures and change management research, he exposes a fundamental flaw in traditional approaches and reveals how health podcasts can cut through the noise in ways other media simply can't.

This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com

Chapters

00:00 - Intro

04:44 - YouTube: Perfect for Explaining Why

09:05 - Cable News Limits Real Dialogue

10:32 - Explaining Mask Guidance Challenges

15:29 - Understanding Resistance to Change

17:24 - Rebuilding Trust Through Dialogue

22:51 - Collaborative Paths to Better Healthcare

24:58 - Healthcare: Balancing Trade-Offs

27:30 - Defending and Improving Science Policy

Resources Mentioned

• AcademyHealth⁠
• AcademyHealth Blog - Regular analysis of health research and policy
• Healthcare Triage Podcast - Long-form discussions on health topics
• Healthcare Triage YouTube Channel - Educational video series on health research and data

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