Ellen Rudolph, co-founder and CEO of WellTheory, on rebuilding autoimmune care

In our latest episode of The Pulse, I sat down with Ellen Rudolph, co-founder and CEO of WellTheory, a company rebuilding autoimmune care through a root-cause, longitudinal approach. Ellen shares her personal journey from patient to founder, why traditional healthcare continues to fail millions living with autoimmune conditions, and how WellTheory is creating a more personalized and evidence-based model of care. We also discuss the company’s evolution from direct-to-consumer to enterprise, the intersection of autoimmune disease and women’s health, and her advice for founders navigating uncertainty.