Lauren Makler, Cofertility, on Making Egg Freezing Accessible through Tech-Enabled Services

In this episode of The Pulse, I sat down with Lauren Makler, co-founder and CEO of Cofertility, to talk about one of the most personal and overlooked challenges in women's health: the cost and complexity of egg freezing and donation. Lauren's career is a study in conviction - from launching Uber Health to channeling a deeply personal health journey into a company reshaping third-party reproduction in the U.S.

In our conversation, Lauren and I explored:

• Her path from Uber to healthcare entrepreneurship and the personal diagnosis that sparked Cofertility

• Why existing egg freezing companies were making the problem worse, not better

• How Cofertility's Split model works and what makes it fundamentally different from traditional egg donation

• Building a three-sided marketplace in a high-stakes, highly sensitive industry

• How AI is changing the pace of product development at Cofertility

• What Lauren looks for in the people she hires and what it really takes to thrive at an early-stage company