"You Cannot Use These Graphics:" A Story About Audience Expertise

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In this episode, we’re sharing a recording of a conference talk where Tracy tells the story behind a firearm safer storage campaign. Her message: subject matter expertise is not the same as audience expertise, and effective health messaging needs both. 

You’ll hear how bringing in a reviewer who understood the audience context changed the campaign materials, strengthened trust, and helped the message reach people who might otherwise tune out. Tracy also digs into the communication skills that actually move behavior: listening, humility, and inviting communities to shape solutions from the beginning, not just react at the end.

Listen to us break down this talk in Episode 15.

Graphics: https://www.t4cip.org/safer-storage

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Note: all thoughts and opinions shared in this podcast are personal and not representative of any organization.