Episode 12

The Calendar That Prevents Chaos: Taming the Social Media Beast

Communications Breakdown: What Works (and Doesn't) in Health and Science CommunicationJan 27 · 25 min

Episode Description

We break down how we plan six months of social content while staying nimble for real‑time events, and we debate a counterintuitive framing tactic that might raise engagement but risks exclusion in public health. We close with a nod to Miss Frizzle and Bill Nye as models for authentic, audience‑first science communication.

• how a two‑level calendar keeps us on track
• tailoring topics to local audience cues
• reading the room and crisis pause protocols
• the “not for you” framing: upsides and risks
• authentic voice inspired by Ms. Frizzle and Bill Nye

Links:

Prevent Child Injury: Join Us

Center for Health Communication Newsletter

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This podcast is a project of the Center for Injury Research Translation and Communication (CIRTC). Connect with CIRTC: www.cirtc.org

Find CIRTC on LinkedIn, Bluesky, and YouTube.

Note: all thoughts and opinions shared in this podcast are personal and not representative of any organization.