Episode 14

Messaging, Media, and Motherhood: An Interview with Laura Dattner

Communications Breakdown: What Works (and Doesn't) in Health and Science CommunicationApr 6 · 34 min

Episode Description

Katrina talks with research writer Laura Dattner about how a health communication career grows from press releases into national injury prevention campaigns and hands-on training for future pediatricians. They break down how to tailor the same research for parents, clinicians, policymakers, and industry while staying clear, useful, and evidence-based.

• Her path into health communication through public health campaigns and mentorship
• What it’s like being the default communications lead inside health departments
• How child injury prevention research becomes press releases, interviews, and web content
• Choosing the right channel and voice for parents vs clinicians vs researchers
• Writing actionable safety guidance that goes beyond describing the problem
• Working well with marketing teams, editors, and journalists through timelines and trust

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This podcast is a project of the Center for Injury Research Translation and Communication (CIRTC). Connect with CIRTC: www.cirtc.org

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Note: all thoughts and opinions shared in this podcast are personal and not representative of any organization.