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Anyone working in health and science communication faces a familiar challenge: how to deliver presentations that actually land. Whether you are giving a webinar, a conference talk, or a TED-style lightning talk, strong presentation skills start long before you open PowerPoint. 

Tracy walks through a TED-style lightning talk built around a failure story and a counterintuitive choice: no slides at all. Katrina shares a moment from a recorded webinar where a story about language and audience targeting landed the opposite way it was meant to. We talk about why “perfect” is a trap in public health communication, how being human can actually build trust, and why now is the time to be brave when you speak.

And finally, we share a practical social media tip you can use today to expand your reach.

Tracy's talk (Episode 16): https://www.buzzsprout.com/2452091/episodes/19211516 

Graphics: https://www.t4cip.org/safer-storage


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This podcast is a project of the Center for Injury Research Translation and Communication (CIRTC). Connect with CIRTC: www.cirtc.org

Find CIRTC on LinkedIn, Bluesky, and YouTube.

Note: all thoughts and opinions shared in this podcast are personal and not representative of any organization.

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