The Calendar That Prevents Chaos: Taming the Social Media Beast
Episode Description
We break down how we plan six months of social content while staying nimble for real‑time events, and we debate a counterintuitive framing tactic that might raise engagement but risks exclusion in public health. We close with a nod to Miss Frizzle and Bill Nye as models for authentic, audience‑first science communication.
• how a two‑level calendar keeps us on track
• tailoring topics to local audience cues
• reading the room and crisis pause protocols
• the “not for you” framing: upsides and risks
• authentic voice inspired by Ms. Frizzle and Bill Nye
Links:
Center for Health Communication Newsletter
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