Chris Bane on Why Nurse Practitioners are the Future of Healthcare

According to Chris Bane, 77 million Americans live in primary care shortage areas. A 50,000-physician deficit is projected by 2030. He saw an opening and built Practice with Joy around it.

Practice with Joy pairs nurse practitioners with an AI-powered operating system called JOI. The platform handles the administrative weight so NPs can focus on patients. It also helps them capture value-based reimbursement, which matters when NPs are reimbursed at 85% of what MDs earn for the same work.

Chris and Erin get into the real mechanics: how the platform works, where AI belongs in the clinical workflow (and where it doesn't), and why health systems move at the speed of trust. They also talk about Joy's current focus, East Coast markets and rural Midwest communities, where primary care access is nearly nonexistent.

For founders building in healthcare, Chris's closing advice is simple: stay flexible, but don't lose your North Star.