From Scattered to Specific: How a Niche Can Save Your Sanity (and Your Business)

Practical prompts, frameworks, and behind-the-scenes notes on writing high-quality CME — straight to you, no fluff.

→ Subscribe: Become a Write Medicine Insider

Not sure what to work on next in your CME writing? Take the free WriteCME Readiness Index — two minutes to find your stage and get a curated learning path →

Get your CME readiness score

Are you a freelance CME writer juggling too many project types and wondering if it’s time to finally “niche down”?

In the world of continuing medical education (CME), clarity and focus aren’t just nice to have—they’re essential for sustainable business growth. If you’re feeling stretched thin, jumping between clients and therapeutic areas, this episode explores how finding a niche can reduce overwhelm, streamline your process, and even attract the kinds of clients who value what you do most. Here’s what you’ll gain from this episode:

• A practical definition of what a niche is—and what it isn’t—so you can stop second-guessing yourself.
• Examples of how different niches can emerge from your background, preferences, or even your favorite types of client relationships.
• A step-by-step approach to experimenting your way into a niche, without the pressure to get it “perfect” from the start.

Tune in now to learn how niching can simplify your business, supercharge your marketing, and help you find work that truly energizes you.

Grab the Niche Discovery Checklist

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp