Navigating Health Care on Social Media with Franziska Haydanek, DO

In this episode, host Shikha Jain, MD, speaks with Franziska Haydanek, DO, about building a social media presence, approaching the rise of misinformation online and more.

· Welcome to another exciting episode of Oncology Overdrive 0:14

· About Franziska Haydanek, DO 0:25

· The interview 1:09

· Tell us about your journey. How did you get into the OB-GYN space, and later into the digital creation space? 1:31

· What do you do to balance your content creation with your clinical and personal lives? 6:31

· How do you handle attacks and negativity online? 11:19

· How do you continue to put content online despite the rise in negativity and misinformation? […] How do you keep yourself motivated to create content? 12:31

· Do you feel that there has been a shift on social media in recent years? 14:37

· How do you advise patients to navigate the truth online? 16:18

· Jain and Haydanek on ways to combat misinformation. 19:53

· How do we make sure the voices that need to be heard are the ones being amplified? 21:31

· Jain and Haydanek on approaching the ways in which physicians speak to audiences online. 22:47

· How are you seeing the politicization of women's health play out in the spaces you are in? 25:53

· What do we do to try and advocate for changes toward the issues surrounding women's health? 27:01

· Jain and Haydanek on how health care has become political, and what physicians can do to continue advocating for their patients. 29:50

· If someone could only listen to the last minute of this episode, what would you want listeners to take away? 34:44

· How to contact Haydanek 35:50

· Thanks for listening 36:10

Franziska Haydanek, DO, FACOG, is a board-certified OB-GYN practicing full scope obstetrics & gynecology in Rochester, NY. She is also known as Paging Dr. Fran online, working as a medical content creator with over 1.3 million followers. She is a strong advocate for her fellow healthcare workers as well as the patients she serves. We'd love to hear from you! Send your comments/questions to Dr. Jain at oncologyoverdrive@healio.com. Follow Healio on X and LinkedIn: @HemOncToday and https://www.linkedin.com/company/hemonctoday/. Follow Dr. Jain on X: @ShikhaJainMD. Haydanek can be reached across social media @PagingDrFran. Disclosures: Jain and Haydanek report no relevant financial disclosures.