The Future of Specialty Pharmacy is Smarter and More Connected

In this episode of Healthcare On Air by Verizon, we continue our conversation with Sarah Marche, Senior Vice President of Pharmacy Services at Highmark, and Joe Cardosi, Founder and CEO of Free Market Health, exploring how technology is transforming the specialty pharmacy experience. Together, they discuss the challenges patients face navigating complex therapies, the role of data in improving access and adherence, and how innovative marketplace models are helping connect patients to the right medications faster. From reducing treatment delays and medication abandonment to preparing for the next wave of specialty therapies, this conversation highlights how payer-provider collaboration and technology are creating a more patient-centered future for specialty care.