Don't Be Kodak: Future-Proofing Your CME Strategy

In this episode of Write Medicine, I speak with Ginny Jacobs, Principal of Quality Catalyst Group, about the necessary disruption happening in continuing medical education (CME). Drawing from her recent co-authored Almanac article, Ginny discusses four major shifts in the field and what they mean for CME professionals.

Four Major Shifts in CME:

• Increased use of technology, including artificial intelligence
• Evolution in the science of learning and cognitive load
• Technology utilization for clinical practice relevance
• Development of adaptive and collaborative models across disciplines

Key Takeaways:

• Data collection and analysis remain significant challenges for many CME organizations
• The importance of "unlearning" outdated approaches while maintaining what works
• Strategic alignment with organizational priorities is crucial for success
• The field must evolve from episodic learning to sustainable, data-driven approaches

Looking Ahead:

• Need for more systematic professional development in CME
• Importance of collaboration to avoid common challenges
• Focus on creating nimble educational systems with robust assessment
• Emphasis on critical thinking and practical application

Resources

Jacobs G, McGowan B, Paynter N, et al. Necessary Disruption 2.0: A Continuing Education Call to Action. Alliance Almanac. Nov 18, 2024.

Alliance Annual Conference, January 8-11, Gaylord Palms Resort, Orlando, FL.

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

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