How AI Personalizes Patient Engagement w/ Robert Farrell, CEO, mPulse

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AI, behavioral science and digital communications are transforming how patients interact with the healthcare system. But are they actually improving outcomes or just adding noise and costs?

In this episode of the Health Biz Podcast, host David Williams speaks with Robert Farrell, CEO of mPulse, about how AI-driven personalization is transforming patient engagement. They discuss how conversational AI, behavioral science, and predictive analytics are helping healthcare organizations improve outcomes, boost health literacy, and engage patients more effectively.

🎙️⚕️ABOUT HEALTHBIZ PODCAST
Healthbiz is a CareTalk podcast that delivers in-depth interviews on healthcare business, technology, and policy with entrepreneurs and CEOs. Host David E. Williams—president of the healthcare strategy consulting boutique Health Business Group is also a board member, investor in private healthcare companies, and author of the Health Business Blog. Known for his strategic insights and sharp humor, David offers a refreshing break from the usual healthcare industry BS.

🎙️⚕️ ABOUT ROBERT FARRELL
Bob Farrell is a 4-time CEO with a proven track record of building high growth, profitable software and technology-enabled service companies backed by private equity and public markets. Bob currently serves as an outside Member on the Board of Directors at Worldwide Express, Recycle Track Systems, Transportation Impact, Meal Ticket, and Tenstreet.

🎙️⚕️ ABOUT mPULSE
mPulse combines predictive analytics and advanced digital experience technology to deliver business efficiencies and more equitable health outcomes at scale. That’s why 400+ healthcare organizations trust them to orchestrate personalized health journeys for their populations.

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⚙️CareTalk:  Healthcare. Unfiltered. is produced by Grippi Media Digital Marketing Consulting.