AEE17: Employers and Reference-Based Pricing—David Contorno's Latest Thinking
Episode Description
In this An Expert Explains episode, Stacey Richter talks with David Contorno, founder of E Powered Benefits, about employers and reference-based pricing (RBP). David explains how reference-based pricing actually works — employers paying providers some percentage over a reference point like the Medicare rate — and how to do it in a way that avoids the balance-billing problems that have given RBP a bad reputation.
WHAT YOU'LL LEARN
✅ What reference-based pricing (RBP) actually means, and how employers typically set a percentage over the Medicare rate
✅ Why RBP has gotten a reputation for balance bills, and how to structure it so that doesn't happen
✅ What pricing methodology 97% of healthcare is actually using
✅ Why hospitals have multiple revenue streams, and why the commercial rate is consistently the highest of them
✅ How E Powered Benefits has worked to minimize the noise and confusion around reference-based pricing
WHY THIS MATTERS
Very few people really recognize that hospitals have multiple revenue streams — and of those streams, commercial is consistently the highest price. Reference-based pricing done right doesn't have to result in balance bills for employees; the problems show up when it's done without the right guardrails in place.
=== LINKS ===
🔗 Show Notes with all mentioned links: Episode Page
🔗 Healthcare Industry Acronyms and Terms
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00:00 Introduction
01:37 What does good reference-based pricing look like?
01:57 What is the pricing methodology that 97% of healthcare is using?
04:25 How has E Powered Benefits minimized the noise around reference-based pricing?
04:55 "You're getting what we view as balance bills all the time."
06:47 "What very few people really recognize is that hospitals have multiple revenue streams."
07:36 "Which is the highest price? The answer is, commercial."













