#WomensHealth #FemTech #Endometriosis #HealthTech #AI

In this episode of Blush and Bloom, I sit down with Rebekah Lloyd, founder of Rela Health, to talk about her 10-year journey with endometriosis and how it led her to build a consultancy dedicated to supporting innovators in women’s health and healthtech.

Rebekah has worked across the NHS, pharmaceuticals, and academia, and currently advises founders at Imperial College London, where she serves as the first and only (as of 2025) Women’s Health Expert in Residence. She’s also been recognised by Women of Wearables as one of the top 200 leaders in Femtech.

Together, we explore how personal experience can shape innovation, the fine line between advocacy and pinkwashing, and why “done is better than perfect” can be the most freeing mindset for any founder. Rebekah also shares her take on how AI can empower early-stage teams to deliver real impact — without losing the human layer of care.

🌸 In this conversation, you’ll learn:

✨ How a 10-year diagnostic delay inspired the creation of Rela Health

✨ What living with endometriosis taught Rebekah about self-advocacy and persistence

✨ How founders can build honest, useful healthcare products that scale

✨ Why women’s health still faces funding and research gaps

✨ The difference between authentic innovation and pinkwashing

✨ Where AI fits into the future of women’s health

✨ Why “done is better than perfect” helps founders move forward

⏱ Chapters

00:00 Introduction

00:34 Meet Rebekah Lloyd — Founder of Rela Health

02:08 Living with chronic pain and delayed diagnosis

06:55 How to advocate for yourself in healthcare

09:58 The story behind Rela Health

15:35 Working with Imperial College London

21:07 The state of women’s health and funding challenges

26:46 Pinkwashing and authenticity in femtech

31:42 Balancing lived experience with scalable product design

45:29 How AI is shaping femtech

49:42 Advice for new founders — Done is better than perfect

52:10 What she’d tell her 15-year-old self

55:29 Where to find Rebekah and learn more about Rela Health

57:48 Outro

Connect with Rebekah Lloyd

🌐 Website: relahealth.co

💼 LinkedIn: linkedin.com/in/rebekah-lloyd

📧 Email: rebekah@relahealth.co

📸 Instagram: @relahealth

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💬 What does meaningful women’s health innovation look like to you? Share your thoughts and tag @asele.tech on Instagram.