Felicity Yost, Tia, on designing a healthcare system women actually want to use

In this episode, I sat down with Felicity Yost, Co-Founder and CEO of Tia.

Tia is a modern women’s health company that combines virtual and in-person clinics to deliver integrated, whole-body care for women, spanning primary care, gynecology, mental health, fertility, perimenopause and menopause, and more. Founded in 2017, Tia has raised roughly $150 million in funding from leading investors, as it scales a “whole-woman, whole-life” care model across markets in New York, California, and Arizona with plans to open more this year.

In our conversation, Felicity and I explored:

• How her personal experiences shaped her passion to co-found Tia
• How Tia redesigned women’s care around concerns, not specialties
• Why the consumerization of care may be doing more harm than good
• What it really takes to build sustainable healthcare businesses and teams
• Her long-term bets on AI and preventive care