Why this CMS veteran leapt into medical marketing agencyland

When it comes to HHS, hundreds of thousands of people have either been fired or left on their own volition as the Trump administration has sought to streamline the federal bureaucracy and reimagine the very idea of career civil service.

Some companies have tried to take advantage of the brain drain, such as one 2025 MM+M Agency 100 honoree.

In April, Avalere Health announced a number of personnel moves – including the appointment of Mark Newsom to its advisory team. 

Most recently, Newsom served as the deputy group director for the Centers for Medicare and Medicaid Services (CMS) in the Biden administration. 

Newsom also previously served in leadership posts at CMS under Presidents George W. Bush and Barack Obama.

In a conversation with our pharma editor Lecia Bushak, Newsom talks about making the jump to the world of medical marketing and how he plans to utilize his experience leveraging data to improve operational performance, inform business strategy and evaluate policy decisions.

For the Trends segment, our summer intern Lola Offenback fills us in on how medical marketing agencies are treating their summer interns ahead of National Intern Day.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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