Ways medical marketers can bridge the gap for HIV awareness for Black communities

Reporter Heerea Rikhraj sits down with Dr. Alftan Dyson to discuss the high rates of HIV amongst Black communities. 

Dr. Dyson discusses treatments like PrEP, which the Centers of Disease Control and Prevention estimates that around 2.2 million people in the U.S. need, up from previous estimates of 1.2 million. Dr. Dyson delves into the initiatives ViiV Healthcare is working on to tackle this issue, and touches on how marketers can get involved. 

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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