The NHL season is underway. AstraZeneca and Grey Health want fans to get body checked against cancer.

With the 2025-26 NHL season underway, the Florida Panthers have set out to accomplish a three-peat.

Meanwhile, AstraZeneca has another goal in mind.

The British pharma giant is continuing with its decades-long Get Body Checked Against Cancer campaign.

With the assistance of agency partner Grey Health, AstraZeneca is on an ongoing quest to eradicate the stigma around getting screened for cancer and ignite a passion among fans to take a more proactive approach to their health. 

During Advertising Week, reporter Heerea Rikhraj moderated a panel with two leaders from Grey Health – chief creative officer Bruno Rebelo and planning director Astrid Kramm – about the latest iteration of the campaign and how effective it has been in terms of boosting cancer screening rates.

For this week’s podcast, Heerea reconnects with Bruno and Astrid about what else the agency has in the pipeline to support AstraZeneca throughout the season.

And for our Trends segment, we’re talking about how OpenAI’s social media app Sora could disrupt medical marketing.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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