The influencer’s influence: How cash pay care is rewriting the rules of engagement, a podcast sponsored by EvolveMKD

Demand today is shaped long before any clinical interaction, with influencers across both HCP and consumer ecosystems playing a central role in driving awareness, trust and action. Cash pay care is leading a model where providers, patients and brands operate as interconnected sources of influence. This podcast explores how to navigate and activate influence holistically, and what it takes to compete in an environment where influence is no longer linear or controlled.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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