The future of digital media: Point-of-care edition, a podcast sponsored by Health Monitor

Point of care (POC) has evolved from waiting-room pamphlets into one of pharma media’s most powerful opportunities: a trusted, measurable channel that connects brands with patients, caregivers and providers when health decisions are made.

In this episode, Health Monitor CEO David Paragamian and MM+M editor-at-large Steve Madden explore what modern POC can do today, from omnichannel strategy and NPI-level targeting to the context, trust and data that drive real outcomes. For brand teams and media planners rethinking where POC belongs in the campaign mix, this conversation makes the case for putting it closer to the center.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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