The A100 Playbook Podcast | Citrus Health Group: Generating and effectively communicating evidence to drive value, a podcast sponsored by Citrus Health Group

Focus on the things that will ‘make your boat go faster’ and navigate the science to value pathway to ensure patient access and improved outcomes.

Successful commercialization isn’t just about regulatory approval — it is also about patient access, value and affordability. It is therefore critical that, from the beginning of the clinical phase of the commercialization process, the patient is involved in all aspects of the development of a new asset. Having a clear focus on the critical success factors and aligning across work streams to generate the appropriate evidence, specific to each stakeholder, to support the value proposition and clearly and effectively communicate that value are all critical to launch success. 

Marc Iskowitz sits down with Citrus Health Group CEO, Neil Matheson, to discuss evidence generation and communications to support the value proposition.   

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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