Point of connection: How social is changing the game in healthcare marketing, presented by Smarty Social

Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms. As a result, healthcare marketing has shifted over the past few years from a business-oriented approach to a more holistic approach including direct to consumer. Smarty Social has been navigating social media in the highly regulated healthcare industry for the past 10 years, connecting clients to their customers (both healthcare providers and consumers) and nurturing them through every stage of the buying journey—from awareness to conversion and even further down to advocacy.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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