Pharma ad ban considerations, ‘most favored nation’ returns and Pinnacle live hit

Plenty of health policy changes were announced during the first five months of 2025 – however, many medical marketing industry stakeholders are focused on one policy proposal that hasn’t been unveiled yet: a ban on pharmaceutical advertising.

In this week’s episode, reporter Heerea Rikhraj speaks with CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh about the potential ban on pharma TV ads and its implications for healthcare communications. 

For Trends, pharma editor Lecia Bushak and managing editor Jack O’Brien break down President Donald Trump’s decision to sign an executive order to enact the ‘most favored nation’ policy for pharmaceutical drug pricing. 

And to wrap up, we have a live hit from last week’s Pinnacle Awards with honoree Leslie Koby from Argenx.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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