Optimizing TV engagement with precise patient audiences, a podcast sponsored by Swoop

Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. Kate Ludwig, VP of Advanced TV Partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement. Check us out at: mmm-online.com

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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