Measurement everywhere: Promises, proof and the path forward, a podcast sponsored by IQVIA

Live from Cannes, we're talking about how measurement is evolving in healthcare marketing — from something brands investigate after the fact to something much more foundational to how decisions get made, campaigns get optimized and value gets created in real time.

Joining MM+M today are Justin Rosen, head of measurement product at IQVIA Digital, and Scott Ensign, chief strategy officer at Butler/Till, as both bring deep experience across healthcare media, data and strategy. Together, this conversation will explore what it really takes to measure effectively in a world where fragmentation is increasing, datasets are multiplying and marketers are under more pressure than ever to move quickly — and prove impact.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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