Episode Description
The U.S. remains mired in a severe mental health crisis, though there is one encouraging data point to consider.
In 2024, the year with the most recent, available data, there were 48,824 suicide-related deaths – representing a 1% year-over-year decrease.
Considering the challenges with access and affordability as it relates to behavioral health care, coupled with longstanding stigma against talking about one’s feelings and seeking help, the decrease in the national suicide rate is a positive development in a much larger battle.
For the first episode of May, which is Mental Health Awareness Month, Executive Editor Jack O’Brien is joined by JED CEO John MacPhee and AFSP CEO Bob Gebbia.
In this conversation, the pair underline the reasoning for the merger, how they plan to use their newfound scale to bolster suicide prevention efforts and where medical marketers can improve messaging around mental health. They also offer resources for journalists covering a very sensitive, nuanced topic.
In lieu of our Trends segment, reporter Bella Czajkowski brings us a sit down interview with former NFL star Delanie Walker from the 2026 Publicis Health Media HealthFront last week.
If you or someone you know may be considering suicide, contact the 988 Suicide & Crisis Lifeline: call or text 988 or chat 988lifeline.org. For TTY users: Use your preferred relay service or dial 711 then 988.
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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